client > National Geographic
location > Washington, DC
project > Advertising Campaign - Magazine
project overview > Conceptualize
and design a series of magazine ad's in order to capture
current and/or new customers to purchase subscriptions to
National Geographic magazine. Four entrepeneurs, (Erik
Zimmerman - Art Director/EZ Dezines, Mouncey Ferguson -
Creative Director/Mouncey & Co., Bill Replogle - Creative
Director /Wildfire and John Pfeiffer - Art Director/Pfeiffer
Design) collaberated together to create an ad campaign
that would be published in Rolling Stone, Wired and Outdoor
Photographer magazines. We had several approaches on creativity,
design, layout and approach. Together we were able to give
National Geographic a powerful, whimsical and professional
ad campaign that, in return, brought in a large percentage
of new and current subscribers.
